Challenge
Anessa, a Shiseido sun protection brand, aimed to create buzz around UV exposure through a high-impact publicity stunt in Europe. The goal was to engage Asian audiences by partnering with influential creators.
Approach
After screening over 100+ influencers, we identified and managed five top-tier Asian influencers to attend Anessa’s one-day event in Barcelona. Each influencer produced Instagram Stories and high-quality product visuals, with all content launched within 24 hours. KPIs were met in just 12 hours post-launch.
Impact
Talent focused content
Managed 5 influencers, generating 20+ high-quality Instagram Stories
Measured success
Campaign achieved 31,500+ post likes and 180+ comments
