Challenge
Generate positive word-of-mouth for Gerber among Asian moms—within a tight one-week timeline to secure an influencer, craft a compelling story, and produce engaging content.
Approach
Leveraging our influencer network, we identified the perfect fit: a mom of three under five, showcasing how Gerber seamlessly supports her daily routine.
Impact
Instagram content garnered
24K+ views and 200+ comments
Sparked
organic brand mentions
and engagement
Video distributed
Across multiple U.S. social channels,
