Case Study

Bicycle x Disney

Services
  • Strategy
  • Creative direction
  • Content development
  • Design
  • SMM
  • Media buy

Challenge

Bicycle Cards needed a refreshed social strategy to grow their audience, drive sales on bicyclecards.com, and successfully launch TikTok and a Disney collaboration.

Approach

Through research-driven insights, we developed a targeted multi-platform strategy focused on audience engagement, content optimization, and measurable growth (monthly performance reviews to refine strategy).

Impact

Our streamlined, data-driven approach delivered measurable results across every stage of the funnel. By aligning creative execution with platform-specific insights and user behavior, we helped Bicycle Cards:

  • Increase Engagement: Content resonated more deeply with audiences, resulting in higher interaction rates, improved shares, and stronger community connection.
  • Expand Their Audience:Strategic use of emerging platforms like TikTok allowed Bicycle to reach younger, more diverse demographics while maintaining relevance with their core base.
  • Drive Conversions:Optimized messaging and CTAs across channels contributed to increased traffic to bicyclecards.com and stronger direct-to-consumer sales performance.
Mariia Ivseieva

Mariia Ivseieva

VP North America, Marketing & Global Insights, Cartamundi

Partnering with Highlight transformed how we show up on social. It wasn’t just about content — it was about real results. Our Disney100 Anniversary deck launch became a standout success: daily sales grew more than 20-fold, and our brand-new TikTok channel averaged 200,000 views per video — starting from zero. What set Highlight apart is that they don’t just execute with excellence — they bring creative solutions that elevate everything they touch. Working with licensed properties always comes with the challenge of blending two distinct IPs, respecting brand guidelines, and managing layered approvals on tight timelines. Highlight handled all of this with discipline, creativity, and precision. From owning our Instagram to launching TikTok from scratch, they brought the Disney magic to life in a way that felt fresh, authentic, and deeply aligned with our brand.”

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